I’ve been fascinated by this organization called YEC and I want to get to know the entrepreneurs who are part of it. YEC does a big screening process and then they work with those entrepreneurs to help them grow their companies. So joining me today is one of those entrepreneurs. Shilpi Sharma recognized the problem that I recognize as someone who does ads in my podcast. A lot of people are listening to my ads, love the products that I’m talking about but they forget to go to the “/mixergy” URL and so when they sign up I don’t get credit for it. The bigger problem is for bigger brands where there’s a lot of conversation happening online, a lot of ads that get seen by their customers that influence the purchase decision, and then they don’t know which of these ads actually led to a sale. Big brands don’t know what’s working and what’s not. Well, Shilpi said, “I think we can solve it.” The company that she created to solve that is called Kvantum. We’ll find out about it in this interview.

Shilpi Sharma is the founder of Kvantum, which builds technology that changes the way that brands measure the marketing impact on sales.

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