Today I am joined by a fellow Scandinavian, Annica Wainwright, to talk about her business 2Forks, and how she has been able to elevate her business and brand through copywriting. 2Forks offers copywriting, content strategy and consultancy services. They help restaurants and brands connect with consumers through engaging food and drink content. 

It was great speaking with Annica in person in the Brighton studio. In this episode, Annica talks about the core principles of persuasion, how she trains people to write their own copy, collaborating with clients, her ‘magic two-question survey’, and what developments in tech she’s excited to see. 

Links

‘Influence: Science and Practice’ by Robert Cialdini: https://www.amazon.co.uk/dp/0205609996

The Food Marketing Club: https://www.facebook.com/groups/foodmarketingclub/ 

2Forks: https://www.2forks.co.uk/ 

Annica’s LinkedIn: https://www.linkedin.com/in/annicawainwright/ 

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