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In this episode co-host David Bilbrey continues to explore the intersection between permaculture, regenerative business, and the paradigm of capitalism by speaking with Alex McIntosh and Mario Garcia of Thrive Natural Care. Together they talk about how a company with a strong ethos can influence their competitors in the marketplace, while still caring for their business partners and customers.

Listen to this conversation to learn more about how we can change the system from the inside, by modeling our preferred actions for others.

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Find out more about the company and products of Thrive at thrivecare.co.

Stepping away from this conversation I am left considering the ongoing push-pull between doing what is right and what works for our time and place. As individuals, groups, and organizations interested in the environment and caring for people that often means moving towards an ideal, rather than jumping directly there. We must acknowledge the forces at play, what is beyond our control that limits the viable options, and where we can offer reformatory or revolutionary change. What Alex and Mario are doing with Thrive addresses many of those concerns and pushes towards reforming the giant market that is the skin care industry with a radical approach to supporting their providers, while showing multi-million dollar companies what is possible, particularly at scales orders of magnitude larger than Thrive. I wish Alex, Mario, and the rest of their colleagues best in reaching their goals, and look forward to David having a follow-up conversation with them in a year or so to see how they are doing. What do you think of this conversation? Are you involved in an industry that could use this model to institute change? If you were asked to lean into the work of Thrive, what suggestions would you have for improving their model? Let me know. Leave a comment in the show notes, give me a call: 717-827-6266, email me show@thepermaculturepodcast.com, or send me a letter so I can write you back. The Permaculture Podcast P.O Box 16 Dauphin, PA 17018

From here the next episode is an interview with Pascal Baudar about his latest book The Wildcrafting Brewer.

Until the next time, may you flourish wherever you live, while taking care of Earth, yourself, and each other.

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