A smart online marketing strategy is essential for modern events – whether they’re conferences, meetings, entertainment, dinners or festivals. Your restaurant, club or bar can have the same promotional success as a big venue if you use imagination and the wide variety of social media and online channels available.

In this podcast, Ken Burgin talks with Sheila Scarborough of Tourism Currents, a high-powered trio of smart marketers who share a wealth of information about social media and online marketing for destinations, events and small business success. Sheila has a wealth of ideas on how to make your special occasion a big success, and shows us the importance of having separate strategies for before, during and after the event.