How Do You Know That You’re In The Flow State? Do you find yourself playing something on your instrument without putting any thought or consciousness into the process? Does it just happen freely without any effort? What makes such people as Elon Musk, Steve Jobs, Bill Gates, Jeff Bezos, and companies like Uber and DropBox become successful in the tech world? And how does that translate into being successful in the music industry?

Meet Shawn Livermore, the best-selling author of “Average Joe: Be the Silicon Valley Tech Genius.” 

Ranked best-selling non-fiction book in five separate categories by Amazon, Average Joe covers numerous tech entrepreneurial founders and software developers and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet. 

The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased the delivery potential of their technology solutions overall.

The Business Side of Music ™

© 2021 Lotta Dogs Productions LLC

• Showrunner and Executive Producer Emeritus: Tom Sabella
• Producer and Host (the guy who has a face for podcasting): Bob Bender
• Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella
• Director of Video and Continuity (the brains of the entire operation): Deborah Halle
• Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment
• All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas
• Recorded inside an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived).
• Mixed and Mastered at Music Dog Studios in Nashville, TN
• Editing and Post at Midnight Express Studio located in Olian, NY
• Production Sound Design: Keith Stark
• Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.

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