In most places, there are all the customers you ever need within 10 kilometres (5 miles) of your business. But we’re often so busy promoting far and wide, that we forget the simple and effective neighbourhood activities that work so well for restaurants, cafes and bars. Many of them you can do for free.

In this podcast, Ken Burgin goes through dozens of ways you can connect with local customers, employees and suppliers, and build strong relationships. Plus the many ways you can reinforce these connections through social media and your website. Lots more Sales & Marketing resources and ideas at Profitable Hospitality...