Have you always dreamt of launching a fashion brand, but had no clue on how to make that dream a reality? If so, this one's for you!

My special guest today is brand strategist Jacki Bresic and she’s simplifying how to launch a fashion brand and drive sales. No matter if it’s clothing, jewelry, purses or perfume, Jacki shares the basics you need to know for a product-based business so you can get started.

Here’s how. 

My special guest today is Jacki Bresic and she’s simplifying how to launch a fashion brand + drive sales.

We tackle and simplify all aspects of it, including:

• What the very first step is for someone who wants to launch a fashion brand. Where to begin:
• • Define how you will determine success
  • Define your core values and mission
• The breakdown of the basic elements of having a product-based business - design, manufacturing, stock, channels to sell, and more
• How to determine how much inventory to hold at any given time, using the wisdom of the roulette wheel
• Which is better - “print-on-demand” vs. “pre-buying inventory” each season. What the pros and cons of each approach are as it relates to fashion
• …and ultimately, what the first steps are to creating a digital strategy for your fashion brand.

I’ve been a small business owner for nearly 18 years now and I’ve always offered a service-based business… first starting off as an event producer, then moving into online education, and now business coaching and keynote speaking. Product-based businesses were never my jam, but I learned in this conversation how many parallels there are to both types. 

It’s simpler than you think.

I teach my clients how to productize their service-based businesses when I coach them through making a simplified business plan. So it was a fruitful conversation to learn how simple it can be to launch a fashion brand and drive sales with a few key elements in place as Jacki shares. If this has been a dream of yours for a long time, I hope this episode sparks greater confidence to help you #dothething!

Q: Are you ready to launch a fashion brand? If yes, this one is for you. It’s time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/jacki-bresic-launch-a-fashion-brand