Social media is a hungry beast – to make a real impact on your fans and followers, you need to be posting a photo or news update at least once a day. Or more! That’s a lot of pictures and information, especially if your main job is organising service, food and lots of employees – who has the time?

Part of the panic comes from ‘what will I photograph or write about??’, so in this podcast Ken Burgin goes through 10 different content areas, most of which will be very familiar to you. From special deals and announcements, to community activities, anniversaries and a look behind the scene. Once you have the inspiration and content, pushing out something new each day will be a piece of cake!

Find dozens of ideas and inspiration for content at the Profitable Hospitality Online Marketing Dept, and boost your skills and confidence with the online Media-Marketing-for-Restaurants-Cafes-Bars-Clubs-Workshop.cfm">Social Media Marketing Workshop.