Many entrepreneurs fall in love with their products, services, and ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri Levine is a passionate entrepreneur. Unicorns, companies that reach evaluation of more than a billion dollars, are rare, but URI has built two. He's the co-founder of Waze, which is the world's largest community-based driving, traffic and navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In part two of our conversation today, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your very best competitors. Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com