One thing’s for sure: Facebook marketing options keep changing, and it’s a challenge to keep up! There’s more focus on photos and video, easier ways to run competitions and the need for better quality posts. And paid advertising is essential to get any sort of reach. In this interview Ken Burgin talks with Facebook marketing expert Luke Moulton from Plankton Digital.

He’s been working with online marketing and social media channels for many years, and focuses on getting the best value from advertising dollars. Facebook ads should now be a part of your weekly promotional budget – there are so many ways it can reach your exact target audience with the right message. Luke shares some great examples and shortcuts on how to make your Facebook marketing much more effective.

Make sure to follow Profitable Hospitality on Facebook and use our Online Marketing resources.