Sometimes, the internet turns against you. What to do, what not to do, how to ride it out and remember--the loudest voices aren't necessarily the most numerous.  Over the course of our careers, both Jess and I have endured some PR storms. We share some of the gory details, but more importantly, advice from PR pros and from our experiences on how to handle it when you go a little bit viral in the worst way.

We heard from PR experts Ophir Lehavy and Carol Blymire. Ophir pointed us to a crisis control article, and Jess called out (in the good way) a couple of books that are useful when you're at the eye of the storm: Shame Nation: The Global Epidemic of Online Hate, from Sue Scheff and So You've Been Publicly Shamed, Jon Ronson.

#AmReading

KJ adored Ben Schott's P. G. Wodehouse homage, Jeeves and the King of Clubs.

Jess is treasuring The Truffle Underground: A Tale of Mystery, Mayhem, and Manipulation in the Shadowy Market of the World's Most Expensive Fungus, Ryan Jacobs and Michelangelo and the Pope's Ceiling by Ross King--which she found at the dump, possibly the most indie book source of them all.

#FaveIndieBookstore

Shout out to one in Jess's new home town, Burlington, VT: The Phoenix

This episode was sponsored by Author Accelerator, the book coaching program that helps you get your work DONE. Visit https://www.authoraccelerator.com/amwriting for details, special offers and Jennie Nash’s 2-tier outline template.

Find more about Jess here, and about KJ here.

If you enjoyed this episode, we suggest you check out Marginally, a podcast about writing, work and friendship.