Setbacks are unavoidable in business, finance, career, and relationships. While uncomfortable, they provide an opportunity to redefine success and gain a renewed perspective. Some of the world’s most prominent leaders attribute their setbacks to the reason they found success. Their lowest moments paved the way for their creative rebirth. But why does this happen? Guest Amy Shoenthal spent the past few years researching this phenomenon and developing a framework for her book, The Setback Cycle. On the podcast, she shares the science behind setbacks and how everyone can navigate their businesses, careers -- and lives -- armed with the tools to work through this inevitable cycle.