Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Show notes:This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. Links:Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Insider Professional Episodes - https://paidsearchpodcast.com/insider/