Restaurant and cafe owners are often nervous about food bloggers, worried about what they will say and who will read it. But don’t we want more people hearing and talking about us – of course we do! It’s just taking some operators a while to get used to the huge diversity of blogs and social media activity, and the hunger for novelty and new flavours.

In this interview, Ken Burgin talks with Lee Tran Lam, a food writer and editor, with her own food blog and podcast The Unbearable Lightness of Being Hungry. We discussed the changes she’s seen in food publishing, how to reach and engage with food bloggers, the role of PR agencies and the #1 factor that will catch the eye and interest of foodies and potential customers.