Podknife - 160 How Narrative Drives Movements by PolicyCast

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160 How Narrative Drives Movements

Podcast |: PolicyCast
Publisher |: Harvard University
Media Type |: audio
Podknife tags |: Education,; Government & Organizations,; Higher Education,; Interview,; News & Politics
Categories Via RSS |: Education
Publication Date |: Apr 14, 2017
Episode Duration |: 00:31:53

Senior Lecturer Marshall Ganz describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, and cites recent examples from both sides of the aisle.

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