Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working. Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/