Stephanie Maksimow of Catalyst Publicity joins the podcast this week. Catalyst handles all of the PR for Outerloop Records and has worked with Mike for many years outside of the label. Steph brings a fresh perspective of what has worked well with our artists creatively through press, the changing rules of editorial and PR, and what people overlook when working with a publicist. Stay tuned for what’s to come from Outerloop Records and Catalyst Publicity
Weekly inspiration: Mike checked the sandwich shop Taylor Gourmet has opened across from the Outerloop office. Suzie is buried in wedding planning but is stoked on a new beer caddy from
Sota Shoppe, Lance wakes up to the new American Football LP2.
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