Eliza Brooke is a writer at Racked, who recently wrote an article, “Why Does Every Lifestyle Startup Look the Same?” In the studio, she speaks with Charles Beckwith and Cathy Schepis about how minimalist design is probably the hardest style in which to design well, not just in clothing but in architecture, graphic design, and user interfaces.

“I just feel like we’re at an oversaturation point, where it’s kind of like if everything looks like this it doesn’t mean anything anymore.” – Eliza Brooke

Eliza also wrote pieces titled “How to Sell a Billion-Dollar Myth Like a French Girl: The origins and consequences of everyone’s favorite Parisian fantasy” and “The Myth and Magic of California Style.” The conversation gets into this a bit as well.

Minimalism References:

• Outdoor Voices
• Sqirl