Eric Toda, Global Head of Social Marketing at Meta, sits down with Jerry for their second (third?) conversation. Eric shares about what brought him back to the company formerly known as Facebook, working with LAAUNCH (Leading Asian Americans to Unite for Change) and TAAF (The Asian American Foundation), and working towards a National Museum for Asian Americans. Listen as Eric and Jerry talk about “wasting no minutes,” the hope the STAATUS survey shows for Gen Z and our future generations, and the practical results we can hope for from studies like the STAATUS survey.

Meet EricHi, I’m a marketing executive, angel investor, and active advocate for the Asian American community. 

I’ve  held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results. 

As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.

The most proud work i’ve done is for my community. I  proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I’ve been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I’m Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal,  and leader-calls-brands-public-to-confront-anti-asian-racism.html?utm_content=makeit&utm_medium=Social&utm_source=Twitter#Echobox=1614263365">CNBC I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the american-business-leaders-pledge-10-million-toward-aapi-causes.html">Wall Street Journal. (Source: EricToda.com)

Connect with Eric:IG @todaTwitter @toda

TAAF: The Asian American FoundationLAAUNCH: Leading Asian Americans United for Change

The Adweek Article

Episode 156 with Eric Toda is #6 is a 10 part special series with Stand with Asian Americans entitled "Dear Asian Americans, What Now?" exploring what we are going through as a community during the past two+ years amidst the rising anti-Asian violence and hate crimes. We thank our friends at SwAA for their support of Dear Asian Americans.

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