Affiliate-based, e-commerce reporting is fairly new, yet ubiquitous, which is why it may be weird and confusing for PR’s to navigate. Don't worry, because our guest, Trae Bodge, who straddles the line of PR and journalist and is an expert in this space, will help us all come out on top. There’s even some tips on virtual press events under the new normal!

In this episode, you’ll learn...

• That many reporters (including Trae) are more empathetic for PR’s than you think
• Why and how to keep it professional no matter what
• How to pitch in the e-commerce space, and why affiliates are the way of the future