Podknife - 149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast by Podcastification - podcasting tips, podcast tricks, how to podcast better

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149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast

Podcast |: Podcastification - podcasting tips, podcast tricks, how to podcast better
Publisher |: Carey Green
Media Type |: audio
Podknife tags |: Advice,; How To,; Podcasting,; Technology
Categories Via RSS |: Education,; Hobbies,; How To,; Leisure,; Technology
Publication Date |: Mar 16, 2021
Episode Duration |: 00:35:55

Podcast monetization may be in your future. Even if you have a relatively small show. Really.

How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only.

Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving their audience more of what they already love: audio.

In this conversation, Jason and I cover all the topics below in detail:

The Supercast backstory - and why paid audio memberships are important
Some of Supercast’s original creators make MILLIONS per year from memberships
Is your podcast ready for a paid membership model?
Supercast’s model shows how Howard Stern and Joe Rogan are getting ripped off!
How average podcasters (300 downloads per ep) can make paid membership work
What kind of “perks” can you offer your audience to incentivize subscriptions?
Jason’s advice to those who wonder if they have adequate “value” to give to members
The Candadaland success story
Supercast works with any podcasting app your audience uses - easily

If you’re at all considering monetization you must, Must, MUST listen to this episode. It will not only provide you with food for thought about monetization in general and explain why private podcast feeds are an amazing opportunity, but it will also give you lots of examples of how other podasters have succesfully done it, with large and small audiences alike.

CONNECT WITH JASON

Supercast - where Jason serves as CEO
Jason’s podcast: Supercasters (worth the membership to get the extended version)
Jason on Twitter: @JSewHoy
Jason on LinkedIn

RESOURCES MENTIONED

partners.supercast.tech/">My supercast page (so you can see how the platform looks to listeners0
Sam Harris
Peter Attia
Rhonda Patrick
Ben Thompson’s newsletter: Stratechery
Substack - newsletter and more platform mentioned by Jason
Patreon (the membership service I moved away from)
Canadaland (Supercast user and podcast)

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