Almost every week a new store is opening in SoHo, and this week that store is Anita Dongre’s Grassroot, at 484 Broome Street. The store feature’s the premiere Indian designer’s vision of sustainable fashion, featuring the Grassroot line which provides employment to artisan villages in India, as well as a bridal boutique.

In this interview, she discusses where the concept for the label came from, what she hopes to accomplish in New York City, and how she approaches management of the vast House of Anita Dongre fashion company.

Recorded at Voyager HQ in Manhattan.

Guest co-host Pavan Bahl joins for this episode from the Fashion Is Your Business podcast.