We talk a lot about branding. What it is, what it means, and how it works. But Kirsty Minns lives it. And excels in it at the highest creative level. Kirsty is the executive creative director at Mother Design in London. Mother is a world famous agency and you’ve probably come in contact with one of their incredible campaigns at some point. In this episode, we follow Kirsty through her entire career and hear about the personal and professional choices she made that ultimately lead her to where she is today. You’ll hear about what drives Kirsty’s endless curiosity, how she specializes in not specializing, and why playing the comparison game will only lead you to unhappiness. Learn more about your ad choices. Visit podcastchoices.com/adchoices