So much social media activity done by business is random and inconsistent, with little thought as to how it will lead to sales. Hospitality venues miss so many photo opportunities, and use the same sales pitches that they use everywhere else. But social media is about connections and conversation, not just being talked at!

In this podcast, Ken Burgin talks with Holly Galbraith of Go Future Media. Holly is an experienced tourism marketer with great hospitality experience, and a strong desire for businesses to put a social media strategy together before they go firing off Facebook updates and tweeting in all directions! Amongst the many topics covered, we discussed the content ‘pillars’ that can support your social media, how to choose the right platforms, how to maintain consistency and how to measure results. You can also hear Holly on her own Tourism Tweetup podcast and find her on Twitter.