Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including “Get Noticed…Get Referrals” and co-author of Guerrilla Publicity and Networking Magic. Her latest book is Profit of Kindness. She is CEO of a strategic consulting firm and has over 20 years experience working with over 100,000 people plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars and consults and speaks all over the world. Biggest mistakes people make when they want to get media attention for their book, blog, cause, event * Not doing anything. * Lack of clarity. Ask yourself what is your message. * Focusing on their own interests or what they like. Instead, focus on what is the problem today out there. Ask yourself “why should they care?” What is guerilla publicity Use time and imagination and not a ton of money to get media attention. Press releases Press releases are still useful today. First, find the press that is interested in what you offer (e.g. real estate editors, business editors). Then, make the message relevant to them. Related: How to Become Highly Influential in Your Field Favorite quotation “Whatever you are, be a good one.” — Abraham Lincoln Recommended book Good to Great by Jim Collins Routine to Shine Look at your message every 30 days. What’s the problem out there. This free gift can help you. Links Publicity Crash Course   Special offer: use coupon code SUPERDUPER and get a great discount on the course. Jill’s website   P.S. If you liked this episode, you might enjoy subscribing to our mailing list. Also, I’d appreciate if you write a review in