Let’s face it – a lot of wine dinners, tastings and events are dull and a bit disappointing. Too much talk, too many frowns, and not enough of the enjoyment and pleasure that wine is all about. They don’t help to grow the audience for wine, or they're not events that people rush back to.

In this interview Ken Burgin talks to Dan Sims – he’s committed to ‘producing large scale events for wine drinkers that are informative, interactive and not in the slightest bit scary.’ His company Bottleshop Concepts produces the wildly popular wine events Pinot Palooza, the new Game of Rhones and many more. They’re full of fun, passion and attract a younger (and more female) demographic – wine with enthusism, not snoozing. If you want to bring your restaurant wine list, staff training and wine events to life, you’ll find this podcast full of inspiration.