Podknife - #140 Storymapping with Donna Lichaw by UX Podcast

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#140 Storymapping with Donna Lichaw

Podcast |: UX Podcast
Publisher |: Per Axbom & James Royal-Lawson
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology
Categories Via RSS |: Arts,; Business,; Design,; Education,; Educational Technology,; Management & Marketing,; Podcasting,; Technology
Publication Date |: Sep 29, 2016
Episode Duration |: 00:36:23

Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected. (Listening time: 36 minutes) Episode 140: Storymapping...

The post #140 Storymapping with Donna Lichaw appeared first on UX Podcast.

(Listening time: 36 minutes)

Episode 140: Storymapping with @dlichaw – using narrative structure in your design work https://t.co/IJQiC2t0QZ #ux #podcast #uxdesign

— UX Podcast (@uxpodcast) September 30, 2016

References:

Donna’s website
The user’s journey – Donna’s book
Except from chapter 5 on A List Apart (Fitcounter example)

The post #140 Storymapping with Donna Lichaw appeared first on UX Podcast.

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