In today’s episode I get to have a great chat with Jennifer Risi, the Founder and President of The Sway Effect, a network of independent marketing and communications agencies focused on driving brand reputation and integrating diversity, equity and inclusion into all aspects of business today. We get to talk about how she went from different agencies (Shandwick, Ogilvy) to starting The Sway Effect. We get to address how brands ought to work from the top down to create a culture of inclusivity and correcting the faults of the past by taking the first good step today.  We also get to talk about the importance of networking, remaining committed, bike riding and the importance of helmets, and the acceptableness of athleisure.

Find her here:

https://www.linkedin.com/in/jenrisi/

https://theswayeffect.com/

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