Podknife - Consumer Psychology in a Downturn by HBR Ideacast

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Consumer Psychology in a Downturn

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Mar 20, 2009
Episode Duration |: 00:11:20

John Quelch, Harvard Business School professor and coauthor of the HBR article "How to Market in a Downturn."

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