137 CC How a French Cookie Company Made It in the U.S.
Media Type |
audio
Podknife tags |
Cooking
Food
Categories Via RSS |
Arts
Food
Health & Fitness
Home & Garden
Leisure
Nutrition
Publication Date |
Jan 31, 2017
Episode Duration |
00:16:44

The French cookie company Michel et Augustin began with unconventional business strategies and tons of personality. Now, they've found that those same tactics have served them well in breaking into the U.S. market. Lily Dionne-Jermanovich, the US PR and community manager for Michel et Augustin, joins the Clever Cookstr to talk about everything from chocolate to crumbs. Read the full transcript here: http://bit.ly/2lzh82I

The Unlikely Story of Michel et Augustin

The French cookie company Michel et Augustin began with unconventional business strategies and tons of personality. Now, they've found that those same tactics have served them well in breaking into the U.S. market. Lily Dionne-Jermanovich, the US PR and community manager for Michel et Augustin, joins the Clever Cookstr to talk about everything from chocolate to crumbs. Read the full transcript here: http://bit.ly/2lzh82I

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