In a Recession, Provoke Your B2B Customers
Podcast |
HBR Ideacast
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Management
Marketing
Publication Date |
Mar 13, 2009
Episode Duration |
00:12:00
Philip Lay and Todd Hewlin, managing directors at TCG Advisors and coauthors of the HBR article "In a Downturn, Provoke Your Customers."

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