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Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
Podcast |
Brandwidth On Demand
Publisher |
David Martin & Kipper McGee
Media Type |
audio
Podknife tags |
Business, 
Interview, 
Management & Marketing, 
Radio
Categories Via RSS |
Business, 
Careers, 
Management, 
Marketing
Publication Date |
Nov 09, 2020
Episode Duration |
00:51:31

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? 

We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.

After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh worked in the trenches, programming leading numerous major market music stations and the iconic talk outlet New Jersey 101.5. As EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? 

We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.

After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

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