Everyone loves to hear a story, and traditionally they have a beginning, middle and end. They may tell us about success, adventure, lessons learned, happy times, difficulties faced, challenges overcome, and moving onto the next stage. There are many stories you can tell about your business, and some of them will be a powerful part of your marketing and influence. 

In this interview Ken Burgin talks with Valerie Khoo of the Australian Writers Centre, about the 8 ‘Power Stories’ that she believes every business can and should tell. You don’t have to be a professional writer to tell stories, just draw on your experience and share the details. Stories are useful for a variety of audiences – your customers, the media, your staff, your bank and even to convince yourself of the value of what you do. Make sure to also check Valerie’s book Power Stories: The 8 Stories You Must Tell to Build an Epic Business