From a professional, award winning career in broadcast journalism to becoming a media strategist who helps leaders leverage the power of TV, Laressa knows how to set herself (and others) apart in a digital world. From the #1 mistake you’re making on camera (and how to avoid it), to ensuring you’re showing up confidently, whether on social media or in a studio TV interview, you’ll learn how powerful video is and why you must be using it to grow your business and your brand.

In this episode, we dive into:

• Why showing up on camera is CRUCIAL for your business
• 3 things you need to do before hitting record
• #1 Mistake you’re making on camera
• The secrets to preparing for an on camera interview
• And so much more!!

Laressa is an EMMY-winning Video Expert and Media Strategist who helps industry leaders leverage the power of personal branding and video marketing to advance their career, grow their business and increase their impact.

She is a co-founder of LawFirmVideos.com, which specializes in branding and marketing for law firms, as well as Denver Promo Studios, a video production company focused on visual storytelling for companies and organizations.

As a sought-after media trainer, Laressa has coached numerous CEOs, celebrities, attorneys, doctors and entrepreneurs to successfully present their message on camera.

Links:

Website: https://laressawatlington.com

Instagram: www.instagram.com/larawatlington

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

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