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133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]
Podcast |
iDigress with Troy Sandidge
Publisher |
Troy Sandidge
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Management & Marketing, 
Social Media
Categories Via RSS |
Business, 
Entrepreneurship, 
Management, 
Marketing
Publication Date |
Feb 21, 2025
Episode Duration |
00:45:10

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

 

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels breaks down the psychology of brand confidence, the power of personal style in business, and why cultural IP is one of the most undervalued (yet high-impact) assets in driving real ROI. We also dive into real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. But here’s the reality: if you don’t tie your branding and positioning to ROI, the market won’t either. Evante unpacks why companies cut diversity initiatives, why cultural branding often gets overlooked, and how to make sure your brand identity drives revenue, reach, and relevancy where it matters most.

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

 

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

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