A consultant on fashion branding and marketing with several decades of experience in the field, Bill D’Arienzo, PhD, is in the studio talking about right and wrong approaches to marketing and sales in the fashion industry. His company, WDA Brand Marketing, advises some of the biggest players in the business. Whether they listen is an interesting story.

“You have to characterize the differential nature of your customers. Who is spending? For what? And if you just have the names, you don’t have a database.” – Bill D’Arienzo

“We’ve got to get some of the words out of our heads. You hear retail, wholesale, those are traps. Because the realities are no longer what those old definitions are about.” – Bill D’Arienzo

Fashion Branding and Marketing references:

• Brand Management Strategies: Luxury and Mass Markets (book)
• The Hatred of Poetry (book)