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132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]
Podcast |
iDigress with Troy Sandidge
Publisher |
Troy Sandidge
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Management & Marketing, 
Social Media
Categories Via RSS |
Business, 
Entrepreneurship, 
Management, 
Marketing
Publication Date |
Feb 21, 2025
Episode Duration |
00:36:45

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black businesses. We explore how cultural influence impacts perception, the key mistakes entrepreneurs make when positioning their brands, and how to turn culture shock into capital gains. If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you.

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

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