130. Making Go to Market Successful
Podcast |
M&A Science
Publisher |
Kison Patel
Media Type |
audio
Categories Via RSS |
Business
Business News
News
Publication Date |
Nov 01, 2021
Episode Duration |
00:47:27

Pragnya Kashinath, M&A Consultant at Deloitte

A go-to-market strategy is one of the most important things in an acquisition. In this week's podcast, we're featuring Kison's interview with Pragnya Kashinath. At the time of this interview, she was the Director of M&A, Corporate Strategy at Cognizant. Now, she's an M&A Consultant at Deloitte. Pragnya shares how to create a successful GTM strategy from the very beginning of a transaction and the challenges you need to watch out for. Learn about:

 

- Pragnya's unique role on the business side versus on the corporate development team

- How not to overestimate synergy models

- Customizing the customer journey

 

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