Food trucks are at the cutting edge of food innovation and social media marketing. Competition is fierce and there are low barriers to entry; consumers expect fast service and great flavours. The US leads the way with mobile food development, and there’s always value in a trip to the east or west coast to check developments.

In this interview Ken Burgin talks to Scott Kilmartin of Short Batch Icecream Company and the Online Store Guys. He’s just back from a trip to the annual Social Media Marketing World conference in San Diego, and he also visited San Francisco and Los Angeles to see icecream shops and food trucks – he has a lot to tell us!