Stepping outside of what you know in any career can be scary. Many of us (including Britt + Jackie!), had our start in media relations through the SEO-world. But, there’s more to PR than placements and backlinks. And, where do PR’s who may have been pigeonholed into one single specialty go from here? Our guest today, Shonali Burke, is a Public Relations scholar and renowned consultant. She is here to guide us outside of what we know and into the unknown. From it, we’ll all come out with a better understanding of what Public Relations actually is, and how we can be the best practitioners we can be.

In this episode, you’ll learn...

• How to build and measure a PR strategy beyond just, “earning a lot of placements”
• How earned media is just one piece of a larger picture of the Public Relations landscape
• How PR’s can expand their skill set beyond what’s comfortable to their day-to-days