In this episode, Silas Mahner (@silasmahner) & Somil Aggarwal (@somil_agg) speak with Anna Konstantinova about her advice to climate tech companies in relation to marketing and branding. Really helpful episode for our listeners from someone who has spent a lot of time helping founders and climate brands make their work digestible to the correct target audience. Enjoy the Episode! 🌎📺 👀 Prefer to watch: subscribe on YouTube.📫 Interested in written summaries and takeaways from the episode? Subscribe to the newsletter. Want to be part of the community and engage further? Check out the Slack Channel. https://tinyurl.com/mwkn8zk5Topics: **3:10 Intro & Career**12:53 Why a Brand Matters**17:54  How to Position Brand to People Uninterested in Climate Change**26:36 Are There General Archetypes**28:42 When to "Set" Brand**31:32 Tips on Branding During Fundraise**36:39 Personal Branding for Founder is Also Important**43:03 When to Get Help to Pass the Plateau**49:20 Hiring & Brand Links: **Connect with Anna: https://www.linkedin.com/in/annaknova/ **AnnaKo.co**wavepartners.com/">Check out our Sponsor, NextWave Partners: wavepartners.com/">https://www.next-wavepartners.com/**Follow CleanTechies on LinkedIn: https://www.linkedin.com/company/clean-techies/**HMU on Twitter: @silasmahnerOther episodes you might enjoy:**Most Recent Episode: #127 Scalable Carbon Capture, Building as a Non-Deeptech Founder, Creative Business Models, & Navigating Funding Challenges w/ Luke Shors (Capture6)**Similar Topic: #76 Endings, Endineering, Circular Economy, & the Customer Experience w/ Joe Macleod**Something Totally #65 Different: Decentralizing Agriculture & Societal Resilience with Eddy from Eden Green Technologies

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