Podknife - 125: Rob Walling - Choosing the Right Product Idea by Full Stack Radio

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125: Rob Walling - Choosing the Right Product Idea

Podcast |: Full Stack Radio
Publisher |: Adam Wathan
Media Type |: audio
Podknife tags |: Interview,; Product Development,; Technology
Categories Via RSS |: Technology
Publication Date |: Oct 09, 2019
Episode Duration |: 00:55:01

Description
iTunes Summary

Topics include:

Brainstorming ideas vs. paying attention to your own problems
Why it's smart to start with a product that might never make a million dollars a year
Should you avoid markets with competition?
Why it's a good idea to build something for fewer people
Strategies for figuring out how many people have the problem you're trying to solve
Why you should start marketing before you start building
When should you start charging money for your product?
Why getting 1,000 customers is extremely hard and how that affects your pricing
Why you don't need an audience to build a software product

Sponsors:

Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

Rob's website
Startups for the Rest of Us, Rob's podcast
Drip, the last software business Rob built
TinySeed, Rob's startup accelerator for bootstrappers
MicroConf, the conference Rob organizes
"The Stairstep Approach to Bootstrapping"
"Why You Should Start Marketing the Day You Start Coding"
"Traction" by Gabriel Weinberg
"SaaS Marketing Essentials" by Ryan Battles
"Start Small, Stay Small", Rob's book

In this episode, Adam talks to Rob Walling about choosing, validating, and marketing a viable software product.

Topics include:

Brainstorming ideas vs. paying attention to your own problems
Why it's smart to start with a product that might never make a million dollars a year
Should you avoid markets with competition?
Why it's a good idea to build something for fewer people
Strategies for figuring out how many people have the problem you're trying to solve
Why you should start marketing before you start building
When should you start charging money for your product?
Why getting 1,000 customers is extremely hard and how that affects your pricing
Why you don't need an audience to build a software product

Sponsors:

Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

Rob's website
Startups for the Rest of Us, Rob's podcast
Drip, the last software business Rob built
TinySeed, Rob's startup accelerator for bootstrappers
MicroConf, the conference Rob organizes
"The Stairstep Approach to Bootstrapping"
"Why You Should Start Marketing the Day You Start Coding"
"Traction" by Gabriel Weinberg
"SaaS Marketing Essentials" by Ryan Battles
"Start Small, Stay Small", Rob's book

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