Podknife - 123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product by Full Stack Radio

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123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

Podcast |: Full Stack Radio
Publisher |: Adam Wathan
Media Type |: audio
Podknife tags |: Interview,; Product Development,; Technology
Categories Via RSS |: Technology
Publication Date |: Sep 11, 2019
Episode Duration |: 01:06:20

Description
iTunes Summary

Topics include:

Building website templates vs. a UI kit
Should the product be positioned as a UI library or an educational resource?
One-time purchase pricing vs. subscription pricing vs. some combination of the two
Why marketing features can sometimes be better than marketing benefits
"Dribbble but with code"

Sponsors:

Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

Tailwind CSS
Tweet previewing the Tailwind component directory
Article on Sketch pricing model
MegaMaker Club
Thermostat, the NPS survey software Ian is working on

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

Building website templates vs. a UI kit
Should the product be positioned as a UI library or an educational resource?
One-time purchase pricing vs. subscription pricing vs. some combination of the two
Why marketing features can sometimes be better than marketing benefits
"Dribbble but with code"

Sponsors:

Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

Tailwind CSS
Tweet previewing the Tailwind component directory
Article on Sketch pricing model
MegaMaker Club
Thermostat, the NPS survey software Ian is working on

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