Dr. Beckett is asked directly by Cage how he personally would improve BGS to regain its former position and prestige. Addressing the competitive landscape of grading companies, they deliberate on BGS's challenges and Dr. Beckett's suggestions for improvement, focusing on maintaining the brand's unique qualities while adapting to the industry's evolving demands. The conversation also touches on the impact of market consolidation, the importance of effective marketing and customer service, and the potential influence of newer collectors' preferences on grading services. Additionally, there's a nostalgic look at the historical significance of BGS in the collecting community and speculation about its future direction.

00:21 Discussing BGS and Suggestions for Improvement 01:22 Evolution of Grading Companies and Beckett's Position 02:27 Addressing Beckett's Challenges and Potential Fixes 06:43 Beckett's Identity and Strategy Moving Forward 08:22 Importance of Customer Service 09:58 The Red-Label Santa Claus Slab