Good brands are memorable – and stand out from the crowd. The same applies for professional people working in hospitality: it’s important to present yourself online with clarity and focus. You already have a brand, whether it is associated with your personal name or your business name - just try Googling your name and see what comes up!

In this discussion, Ken Burgin talks with marketing consultant James Burgin about the opportunities to build your online presence, reputation and network. It’s not just about social media channels, although they are important, but also about creating an online profile, sharing written and photographic content, protecting your reputation and using the right online tools and resources.  

As the saying goes, you can ‘not, not create an impression’ - let’s make sure it’s the one you want!