When you hear the term “high performance” you might think about professional athletes. People who go through intense physical and mental training to prepare their mind and body for the game. Not to sound like a meme, but what if we told you that you could borrow similar training techniques to improve your creative performance? Well, according to Erik Korem, there are plenty of parallels between creatives and athletes. High stress, long hours, and intense mental focus. And although he comes from a sports science background, having coached professional NFL players and olympic athletes, the concepts translate. Eat well, rest well and take care of yourself. In this episode, Erik offers tips for how you can become more adaptable, why rest is critical to your success and how your brain and body play an important role in creativity. High performance creative. It’s got a nice ring to it. Thank you to Gusto for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices