Vision, Mission, Values, Culture, Empowerment and Engagement... So many big words used so carelessly by people who think repeating them will magically improve productivity, reduce staff turnover and boost profits. It takes much more than fancy signs on the wall to do that!

In this week’s interview, Ken Burgin talks with Kevin Dwyer of Change Factory. He’s worked for many years with companies large and small that want to make real improvements in their workplace culture and management effectiveness. That’s why he gets impatient with people using these terms without genuine commitment. He gives us real, understandable definitions that everyone can grasp, and we also discuss the important issue of having the company’s vision match with the personal vision and ambitions of the staff. You’ll enjoy this interview and have lots to think about for your own business, no matter what the size or style.