Podknife - 12: How to be a Helpful Human with Susan Johnston Taylor by We Earn Media

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12: How to be a Helpful Human with Susan Johnston Taylor

Podcast |: We Earn Media
Publisher |: Britt Klontz & Jackie Lambert
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Marketing
Publication Date |: Sep 01, 2020
Episode Duration |: 00:26:06

We sat down with freelance journalist, Susan Johnston Taylor about some real-life examples of when PR’s have exceeded her expectations and when they haven’t. We discuss what it takes to maintain a relationship with a freelance journalist (vs. a staff writer), but there are takeaways that may be implemented no matter whom you're reaching out to.

In this episode, you’ll learn...

How a real-life cold pitch resulted in coverage
How to take your HARO pitching to the next level
What keeps a journalist going back to the same PRs and sources

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