Podknife - 118 – Clothed In Cool by American Fashion Podcast — exploring innovation and sustainability across the industry

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118 – Clothed In Cool

Podcast |: American Fashion Podcast — exploring innovation and sustainability across the industry
Publisher |: MouthMedia Network
Media Type |: audio
Podknife tags |: Business,; Fashion & Beauty,; Interview,; Management & Marketing
Categories Via RSS |: Arts,; Design,; Fashion & Beauty,; Visual Arts
Publication Date |: Nov 06, 2016
Episode Duration |: 00:38:33

Description
iTunes Summary

Clothed In Cool

Charles Beckwith and Seth Friedermann chat over Skype about…

How important is content creation in selling fashion?
How to think about building an e-commerce website in a more holistic sense?
Charles tries out “mass customization” and hits a wall.
How do you know that the ad agency isn’t just telling you what you want to hear?
Does trying to “stay relevant” keep you from being clothed in cool?
Who are the trendsetters today? Are they really just the same people they were yesterday?
How insane is aspiration luxury as a strategy for new and small brands?
Marketing vs. Branding… and yes, it’s important.

References:

King Content: Monster or Hero? (BoF / GQ Style)

Charles Beckwith and Seth Friedermann, always clothed in cool, chat about the insanity that is the current and continuing state of the fashion industry.

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