Podknife - #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription by Creative Elements

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This episode currently has no reviews.

Submit Review

Favorite Add to Queue

#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription

Podcast |: Creative Elements
Publisher |: The Podglomerate
Media Type |: audio
Podknife tags |: Business,; Careers,; Creativity,; Entrepreneurship,; Interview
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 30, 2022
Episode Duration |: 00:53:54

Description
Content Encoded

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs. Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners. In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation. Full transcript and show notes Learn more about Supercast Follow Jason Sew Hoy on Twitter TIMESTAMPS 00:12 - Creator Ecosystem Bird’s Eye View 00:34 - Today’s guest 01:02 - Jason’s Journey To 99designs 02:16 - Jason Saw The Power Of Podcasting 02:50 - What We Learn Today 03:30 - The Unusual Beginning’s of 99designs 08:26 - Creator vs Creative 14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts 16:19 - Jason Meets Andrew Wilkinson and Sam Harris 16:43 - Patreon Problems Needed Solutions 17:30 - Start Of Supercast 18:29 - Money Behind A Huge Podcast Launch 21:37 - Why Breaking Points Blew Up 23:06 - How Can I Sustain Creating Bonus Content? 24:16 - Supercast Q+A Feature 25:13 - Best Trick To Growing A Paid Community 29:39 - Is Ad Free Enough To Convert a Free Listener? 31:19 - Is 5% Conversion Rate The Standard? 32:58 - Teams Behind Successful Podcast Creators 34:28 - When To Monetize Your Podcast 40:09 - Best Incentives to Convert Free Listeners to Paid 44:16 - How To Price A Premium Membership 46:24 - Monthly vs Yearly Pricing *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ☕️ Buy Me A Coffee *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.

Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.

In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.

Full transcript and show notes

Learn more about Supercast

Follow Jason Sew Hoy on Twitter

TIMESTAMPS

00:12 - Creator Ecosystem Bird’s Eye View

00:34 - Today’s guest

01:02 - Jason’s Journey To 99designs

02:16 - Jason Saw The Power Of Podcasting

02:50 - What We Learn Today

03:30 - The Unusual Beginning’s of 99designs

08:26 - Creator vs Creative

14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts

16:19 - Jason Meets Andrew Wilkinson and Sam Harris

16:43 - Patreon Problems Needed Solutions

17:30 - Start Of Supercast

18:29 - Money Behind A Huge Podcast Launch

21:37 - Why Breaking Points Blew Up

23:06 - How Can I Sustain Creating Bonus Content?

24:16 - Supercast Q+A Feature

25:13 - Best Trick To Growing A Paid Community

29:39 - Is Ad Free Enough To Convert a Free Listener?

31:19 - Is 5% Conversion Rate The Standard?

32:58 - Teams Behind Successful Podcast Creators

34:28 - When To Monetize Your Podcast

40:09 - Best Incentives to Convert Free Listeners to Paid

44:16 - How To Price A Premium Membership

46:24 - Monthly vs Yearly Pricing

***

CONNECT

📬 Subscribe to the newsletter

🐦 Connect on Twitter

📸 Connect on Instagram

🎵 Connect on TikTok

🙏 Make a guest or mailbag request

📝 Check out our curated Playlists

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

📞 Leave me a voicemail

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

☕️ Buy Me A Coffee

***

PODGLOMERATE NETWORK

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our manage.com/subscribe/post?u=a3da57251c024955428e72bcc&id=abeea0a423">newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.

Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode currently has no reviews.

Submit Review

This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review